
Gonzalo Lusi Palombarini
SENIOR PRODUCT DESIGNER · INTERACTION · UX & UI
Nationalities: Argentinian · Italian
E-mail: gonzalolusip@gmail.com
Location: Copenhagen Denmark
Languages: Spanish · English · Danish (currently Modul 3)
Skills
UX Design - UI Design - Interaction Design - Graphic Design - Audiovisuals & Motion Design - Project Management - UX Strategy
Tools
Wireflow - UXPin - Figma - Adobe XD - Hotjar - Miro
HTML 5 - CSS 3 - Javascript - Notions of NodeJS - Git
CSS Frameworks (Bootstrap - Materialize) - Vue.Js - BootstrapVue
Adobe Photoshop - Adobe Illustrator - Adobe After Effects - Adobe Audition - Adobe Indesign
Soft skills
Empathy and politeness, assertive communication, data-driven and proactive. I have a team spirit and work with excellence and efficiency, with a sharp eye for improvements on procedures. Learn everyday my daily goal.
Education
Interaction Design Foundation
Online - Denmark
Certificates: UX Design - Design Thinking - Usability Testing - AR and VR Design - UX Strategy
National Technologic University
Buenos Aires, Argentina
Certificates: Expert in UX and IxD Design - Aug - Oct 2019
Da Vinci Design School
Buenos Aires, Argentina
Certificates: Multimedial Designer - March 2011 - Aug 2014 - Thesis: 10
Job Experience
Full Time - Design Consultancy - Copenhagen
Hybrid
As a senior product designer, I was responsible for delivering key product experiences across the Internal portal and Ecommerce platforms while leading the creation of a scalable, product-agnostic design system. This role combined hands-on design execution with system-level thinking, bridging design and development needs across multiple digital solutions in a fast-paced environment.
Responsibilities
- Designed and implemented a scalable, product-agnostic design system from the ground up.
- Delivered end-to-end UI for Portal and Ecommerce platforms.
- Collaborated with product, engineering, and stakeholders to align on goals and execution.
- Built a modular component library ensuring consistency and accessibility.
- Balanced system design with fast-paced product delivery.
- Improved design-to-dev workflows and maintained Figma libraries.
- Applied a user-centered approach across all touchpoints.
Design Consultancy - Switzerland
Remote
Led the creative direction and design execution for Juno Drinks Hops, with a focus on brand expansion, packaging design, and visual storytelling. Collaborated closely with stakeholders to introduce new product lines and elevate brand cohesion across all touchpoints.
Responsibilities
- Developed packaging design for Juno Hops, a new kombucha soda flavor.
- Maintained and extended the visual identity across digital and physical assets.
- Designed and implemented website adjustments to support product launches and improve UX.
- Advised on design strategy for product differentiation within the Juno range.
Full time - Hong Kong
Remote
I led the design processes for the MELD neo-banking app across mobile app, web app, and browser extension platforms, while also maintaining the design system.
I also mentored two junior designers to support their professional development.
Some results given from the team effort and design we contribute to 10k daily active users at peak engagement and speeding onboarding and creation flow by 70%.
Responsibilities
- Understand blockchain technology flows: Analyze processes from input to output, identify error checkpoints, and ensure clear communication with developers.
- Prioritize goals: Collaborate with Product Owners to align feature objectives with business priorities.
- Establish UX strategy: Define strategies and assist in creating an iterative roadmap.
- Design systems: Develop and execute a comprehensive design system, including components, design rules, and accessibility standards.
- Data-driven decisions: Monitor KPIs to propose solutions and improvements based on user data.
- Oversee branding and web projects: Manage and refine branding, websites, and company side projects (e.g., bridge, node operator page).
- Mentorship: Guide and support junior designers in their growth.
Full time - Copenhagen, Denmark
I worked as a Product Designer in different aspects of the platform, and helping all the squads to add value to each project. The design efforts helped to speed up the implementation of the modules to GAN clients, helping internal GAN users in their job. The impact in time helped in the ROI of GAN salaries.
Responsibilities
- Requirements and needs analysis
- Maintenance of the design system and the UI kit
- Generation of new modifications or flows for internal and external users
- Accessibility implementation
- Align with Product Managers to align UX efforts to business goals
Freelance - Paris, France
Remote
I designed an integral UI for AI tool capable and made for character recognition in documents.
Responsibilities
- Requirements and needs analysis and understanding of the business goals
- Generation of a design system and the UI kit with their components
- Design of the first draft of the application understanding the basis of AI
Freelance - Copenhagen, Denmark
Freelance Designer ad-hoc making adjusting video projects for important pharmaceuticals.
Art Director: André Hansen
Freelance - USA & Argentina
Remote
I designed an integral UI for a legal platform for arbitrations.
CTO: David Katz - CPO: Tomás Sande.
Freelance - Buenos Aires, Argentina
I designed a strategy rebranding that had an immediate effect on my client's target, helping to get new clients - Raising by 8% awareness as one of the metrics where design made impact. Also, I made the company website and I proposed the analysis and prototypes for the future e-commerce app.
CEO: Maximiliano Diaz
Responsibilities
- Target segment analysis: Conducted research to define and understand the target audience.
- Brand identity update: Rebranded the company while retaining the logo’s original essence.
- Marketing content creation: Produced an advertising video to enhance brand visibility.
- Website design and development: Delivered end-to-end web development, including design, branding, and coding (HTML5/CSS3).
- SEO optimization: Conducted an SEO analysis to improve website performance and search rankings.
- App wireframing: Designed wireframes for an insurance app enabling document submission via mobile.
Full time - Buenos Aires, Argentina
At Axoft Argentina S.A., a leading ERP software development company, I created websites, landing pages, and motion graphics for marketing campaigns. I also served as a UX/UI designer, developing icons, color schemes, workflows, and e-commerce layouts.
Responsibilities
- Maintenance and development of microsites web (HTML5/CSS3 using the Materialize CSS framework).
- Design advertising pieces for 360-degree campaigns for web and news portals.
- Design for printing, including brochures, business cards, and canvas banners for events.
- Creation and development of audiovisual projects for tutorials, advertising, or events.
- Creation of motion graphics for an art installation using Brightsign technology for events.
- UX analysis and UI consultation.
- ISO-9001:2015 internal auditor for Quality Management System (QMS).
Other Experiences
Collaborator - Copenhagen, Denmark
I helped as a collaborator in the website restyling project and some motion graphics videos.
Founders: Jayden Hanly - Helena Levison
Full time - Copenhagen, Denmark
I worked on the Investing School helping in the Business Development team. However, I also contributed in cross-functional tasks with Marketing and Product Development team.
CEO: Varan Pathmanathan.