Gonzalo Lusi

Hi, I’m Gonzalo, a Product Designer with more than ten years of experience, originally from Buenos Aires and now based in Copenhagen. My background blends formal design education from Da Vinci Design School with a strong focus on crafting thoughtful, user-centered digital products that solve real problems and create meaningful experiences.

Over the years I’ve worked with diverse teams across industries, combining product design, UX thinking, and a multidisciplinary perspective shaped by early work in fashion and craftsmanship. This holistic approach, together with constant curiosity and a love for learning new tools and methods, drives how I design today — practical, human, and detail-oriented, always with a cup of black coffee nearby.

My professional journey

SENIOR DESIGNER · INTERACTION · PRODUCT DESIGN (UX & UI)

Nationalities: Argentinian · Italian
E-mail: gonzalolusip@gmail.com
Location: Copenhagen Denmark
Languages: Spanish · English · Danish (Modul 3) · French (A1.1)

Full Time - Design Consultancy - Copenhagen Hybrid

As a senior product designer, I was responsible for delivering key product experiences across the Internal portal and Ecommerce platforms while leading the creation of a scalable, product-agnostic design system. This role combined hands-on design execution with system-level thinking, bridging design and development needs across multiple digital solutions in a fast-paced environment.

Responsibilities
  • Designed and implemented a scalable, product-agnostic design system from the ground up.
  • Delivered end-to-end UI for Portal and Ecommerce platforms.
  • Collaborated with product, engineering, and stakeholders to align on goals and execution.
  • Built a modular component library ensuring consistency and accessibility.
  • Balanced system design with fast-paced product delivery.
  • Improved design-to-dev workflows and maintained Figma libraries.
  • Applied a user-centered approach across all touchpoints.

Design Consultancy - Switzerland Remote

Led the creative direction and design execution for Juno Drinks Hops, with a focus on brand expansion, packaging design, and visual storytelling. Collaborated closely with stakeholders to introduce new product lines and elevate brand cohesion across all touchpoints.

Responsibilities
  • Developed packaging design for Juno Hops, a new kombucha soda flavor.
  • Maintained and extended the visual identity across digital and physical assets.
  • Designed and implemented website adjustments to support product launches and improve UX.
  • Advised on design strategy for product differentiation within the Juno range.

Full time - Hong Kong Remote

I led the design processes for the MELD neo-banking app across mobile app, web app, and browser extension platforms, while also maintaining the design system.
I also mentored two junior designers to support their professional development.
Some results given from the team effort and design we contribute to 10k daily active users at peak engagement and speeding onboarding and creation flow by 70%.

Responsibilities
  • Understand blockchain technology flows: Analyze processes from input to output, identify error checkpoints, and ensure clear communication with developers.
  • Prioritize goals: Collaborate with Product Owners to align feature objectives with business priorities.
  • Establish UX strategy: Define strategies and assist in creating an iterative roadmap.
  • Design systems: Develop and execute a comprehensive design system, including components, design rules, and accessibility standards.
  • Data-driven decisions: Monitor KPIs to propose solutions and improvements based on user data.
  • Oversee branding and web projects: Manage and refine branding, websites, and company side projects (e.g., bridge, node operator page).
  • Mentorship: Guide and support junior designers in their growth.

Full time - Copenhagen, Denmark

I worked as a Product Designer in different aspects of the platform, and helping all the squads to add value to each project. The design efforts helped to speed up the implementation of the modules to GAN clients, helping internal GAN users in their job. The impact in time helped in the ROI of GAN salaries.

Responsibilities
  • Requirements and needs analysis
  • Maintenance of the design system and the UI kit
  • Generation of new modifications or flows for internal and external users
  • Accessibility implementation
  • Align with Product Managers to align UX efforts to business goals

Freelance - Paris, France Remote

I designed an integral UI for AI tool capable and made for character recognition in documents.

Responsibilities
  • Requirements and needs analysis and understanding of the business goals
  • Generation of a design system and the UI kit with their components
  • Design of the first draft of the application understanding the basis of AI

Freelance - Copenhagen, Denmark

Freelance Designer ad-hoc making adjusting video projects for important pharmaceuticals.
Art Director: André Hansen

Freelance - USA & ArgentinaRemote

I designed an integral UI for a legal platform for arbitrations.
CTO: David Katz - CPO: Tomás Sande.

Freelance - Buenos Aires, Argentina

I designed a strategy rebranding that had an immediate effect on my client's target, helping to get new clients - Raising by 8% awareness as one of the metrics where design made impact. Also, I made the company website and I proposed the analysis and prototypes for the future e-commerce app.
CEO: Maximiliano Diaz

Responsibilities
  • Target segment analysis: Conducted research to define and understand the target audience.
  • Brand identity update: Rebranded the company while retaining the logo’s original essence.
  • Marketing content creation: Produced an advertising video to enhance brand visibility.
  • Website design and development: Delivered end-to-end web development, including design, branding, and coding (HTML5/CSS3).
  • SEO optimization: Conducted an SEO analysis to improve website performance and search rankings.
  • App wireframing: Designed wireframes for an insurance app enabling document submission via mobile.

Full time - Buenos Aires, Argentina

At Axoft Argentina S.A., a leading ERP software development company, I created websites, landing pages, and motion graphics for marketing campaigns. I also served as a UX/UI designer, developing icons, color schemes, workflows, and e-commerce layouts.

Responsibilities
  • Maintenance and development of microsites web (HTML5/CSS3 using the Materialize CSS framework).
  • Design advertising pieces for 360-degree campaigns for web and news portals.
  • Design for printing, including brochures, business cards, and canvas banners for events.
  • Creation and development of audiovisual projects for tutorials, advertising, or events.
  • Creation of motion graphics for an art installation using Brightsign technology for events.
  • UX analysis and UI consultation.
  • ISO-9001:2015 internal auditor for Quality Management System (QMS).
Other Experiences

Collaborator - Copenhagen, Denmark

I helped as a collaborator in the website restyling project and some motion graphics videos.
Founders: Jayden Hanly - Helena Levison

Full time - Copenhagen, Denmark

I worked on the Investing School helping in the Business Development team. However, I also contributed in cross-functional tasks with Marketing and Product Development team.
CEO: Varan Pathmanathan.