Arcana Rider
Art direction · Arcana Rider Accessories · 2017Arcana Rider Accessories is a bold, masculine, and grunge-inspired brand specializing in bracelets and pendants that cater to motorcycle culture, rugged fashion, and urban masculinity. The brand blends symbolic elements and premium craftsmanship to create statement pieces that reflect an adventurous and free-spirited lifestyle.
Branding
Arcana Rider was designed to evoke a sense of mysticism, power, and timeless rebellion, blending classic symbolism with contemporary edge. The visuals explored archetypal themes (the lone rider, the modern warrior, the mystic seeker), all encapsulating freedom, individuality, and an untamed spirit.
Visual language
Inspired by esoteric symbols, rugged textures, and cinematic storytelling, I crafted campaigns that immersed audiences in a world where the raw energy of motorcycle culture met the allure of the unknown. The designs played with light and shadow, aged materials, and intricate details, reinforcing the grunge aesthetic while maintaining a refined, masculine identity. Through a fusion of tradition and innovation, Arcana Rider told stories of heritage, adventure, and personal power.
Mystery Arcana campaign
Arcana Rider Accessories release started with a mystery campaign including a countdown in social media. The campaign blended an old record aesthetic with tense music and symbolism.
Trains Arcana campaign
Arcana Rider Accessories made the Trains campaign showcasing the products with a sunset urban aesthetic highlighting the power and freedom in context with the accessories.
Project Plata 925 campaign
Arcana Rider Accessories incursioned in jewellery with silver making a capsule luxury collection of rings and brazalets revealing the handmade crafting process. Special thanks to Fernando Giacobetti, the craftman behind the jewellery.
